If you need qualified mortgage leads, we can help! Our current mortgage lead affiliates can provide you with accurate and up-to-date mortgage leads for: Refinancing, Debt Consolidation, Equity Loan Prospects, FHA/VA, LTV Prospects, Potential First Time Buyers, Renters, Fixed vs. Variable Rate Loans, 1st Mortgage Holders, Seller Carry Backs, and much more! Keep reading for instructions on how to get your free mortgage leads.

What makes a good mortgage lead
In order to simplify the mortgage lead buying process, we have put together a list of important questions and things you should know to help you through the sometimes complicated lead buying process. You will need to familiarize yourself with what makes a good mortgage lead for your business. Often, people think that a good quality mortgage lead is one that can be easily closed. However, we all know that not all mortgage leads will close. Manycompanies feel successful closing 7-15% of their leads. We need to look at the factors that make a lead turn into a sale. Keep reading to find out what makes a good mortgage lead, and how you can get these greats mortgage leads for free.

What makes a good mortgage lead continued...
When sorting through all of the different types of mortgage leads for sale, here are some important questions to consider:

1. How old is the lead? When purchasing a mortgage lead for sale, be certain that you know how quickly the mortgage broker will provide you with new leads. It is critical to respond to the lead as soon as possible and good mortgage lead brokers will be able to deliver leads to you instantly through a real-time mortgage lead. It is also important that the mortgage lead for sale is delivered only to you and not shopped out to other companies. Because time is of the essence, the slowest delivery you should tolerate is 36-48 hours. Any lead for sale delivered 3 days after the potential customer fills out a form online should be considered stale, and is therefore less valuable. Leads that are over 3 days old may be sold at a discount, where as real-time leads may be sold at a premium, so consider your needs and the costs you are willing to bear. It is important that you contact the consumer immediately, while the idea is still fresh in their minds, as this will increase your chances for closing a deal.

2. Is the lead filled out properly? No mortgage lead for sale is worth any amount of money if it is missing important contact information. Be sure to look at the broker's site and determine if the form that customers fill out has all of the information you need to process a lead. Also find out what fields in the form are required to be filled out by the customer. Do not assume that all forms are the same, check for yourself. No matter what the form looks like, it is possible that customers will fill out the form incorrectly or place inaccurate information. Ask the mortgage lead broker what kinds of safe guards they have in place to reduce the risk of forgery. Many companies have software that verifies the area code in the phone number matches the state listed in the address.

3. Is the lead really a lead? Is the mortgage lead for sale truly a lead for a customer interested in a new mortgage? Be sure to look at the broker's site or ask the broker how they attract leads. Their site may be too general for the services you offer, or perhaps they are selling leads garnered through incentivized programs. Many lead brokers offer incentives to customers who fill out forms such as gifts or prizes. These customers are much less likely to be actually interested in a new mortgage than a customer who searched the web for information and actively filled out an interest form. Be sure that you only purchase mortgage leads from brokers who offer informative sites, not incentives or points. Well now that we know what makes a good mortgage lead, lets keep reading, and find out where to get free mortgage leads.